所用教材
　　
　　考试题型
　　第一大题 单选
　　第二大题 完型填空
　　第三大题 简答
　　第四大题 翻译（英译汉、汉译英）
　　第五大题 写作（重组、写作）

　　Unit 1 Business Writing: Business Style 商务英语写作规范
　　1. Principles of Good Business Writing
　　商务英语写作的原则
　　Good business writing involves using the same techniques and principles as are used in any good writing. Business people can’t afford the time for, nor the expense of, a personal visit each time they want to transact business in various parts of the world, so they make phone calls, write letters, send faxes, or e-mails instead.
　　Even telephone messages must be put in writing for understanding and formal confirmation by both sender and receiver and as a source for later reference.
　　In order to achieve good communication, the following five “Cs” principles should be taken into consideration.

　　5C原则
　　Clarity 清晰
　　Conciseness 简明
　　Correctness 准确
　　Concreteness 具体
　　Courtesy 礼貌

　　Clarity 清晰
　　Message must be expressed clearly so that the reader will understand. To get this, we should keep in mind the purpose of our correspondence. A point that is ambiguous will cause trouble to both sides. You must have a clear idea of what you wish to convey to the reader. When you are sure about what to say, say it in plain, simple words.
　　Good, straightforward, and simple English is what is needed for business communication. To make your message clear, you must present it in well-constructed sentences and paragraphs, and include necessary transitional words or expressions to link them up.
　　（1） Use simple, short words and simple sentence structure.
　　Compare:
　　after - subsequent
　　large - substantial
　　use - utilize
　　during - in the course of
　　we enclose - enclosed please find
　　（2） Avoid using words with different meanings.
　　Compare:
　　We shall take a firm line with the firm.
　　We shall take a strong line with the firm.
　　（3） Put together words with close relation.
　　Compare:
　　The L/C must reach us not later than 8 October for arranging shipment.
　　The L/C must reach us for arranging shipment not later than 8 October.
　　He was warned not to drink water even in a restaurant which had not been boiled.
　　He was warned not to drink water which had not been boiled even in a restaurant.
　　（4） Use active voice.
　　Compare:
　　The application was completed by the student.
　　The student completed the application.
　　The salary increase was received by all employees.
　　All employees received the salary increase.

　　Conciseness 简明
　　Clarity and conciseness often go hand-in-hand. It saying things in the fewest possible words. A concise business writing should say things briefly but completely without losing clearness or courteousness. In short, say everything that must be said but do not waste your reader’s time in words. Keep your sentences short, avoid unnecessary repetition, and eliminate excessive details.
　　（1） Shorten wordy expressions.
　　Compare:
　　We have begun to export our machines to countries abroad.
　　We have begun to export our machines.
　　You have won due to the fact that you arrived early.
　　You have won because you arrived early.
　　（2） Use words to replace phrases or clauses.
　　Compare:
　　In the event that you speak to Mr. Mood in regard to production, ask him to give consideration to the delivery order.
　　If you speak to Mr. Mood about production, ask him to consider the delivery order.
　　For your information we enclose a catalogue.
　　We enclose a catalogue.